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Turning Talent into Performance – TB Tech Talk

Turning Talent into Performance – TB Tech Talk

Turning Talent into Performance – TB Tech Talk

Recently, the president and CEO of Churchill Leadership Group, Jayne Jenkins, spoke at Tampa Bay Innovation Center’s TECH Talk program.  Following is a summary of her presentation.   Churchill Leadership Group works with Executives and companies to help raise productivity and performance by maximizing leadership, team performance with a focus on Strengths.


Stanford, Carneige and Harvard studies have indicated that up to 85 percent of business success comes as a result of people skills.  It should be no surprise, then, that focusing on one’s inner strengths is an important part of improving leadership skills, increasing productivity and obtaining great results in the workplace.  In other words, the strength of one’s business or career is dependent on the person’s own strengths.

When asked whether they use their strengths every day at work, research teams who participated  who said “yes” indicated that 38 percent of them experienced higher productivity, 44 percent had higher customer satisfaction and 50 percent reported less employee turnover.

 Finding and using personal strengths

Strength is not just what a person is good at.  That description is incomplete, rather a Strength is also those  activities that make a person feel strong and create a natural competitive advantage or “edge.”  Sadly, today, very few people – as little as 17 percent – use their strengths every day, while 83 percent typically use their strengths at least once a week.  People who use their strengths report feeling confident, powerful and enthusiastic, while those who do not use their strengths may feel drained, frustrated and bored.

Why is this?  Following are a few misconceptions and the corresponding truths:

  • Myth  1:  As we grow older, we change.  The truth is that our personalities don’t change, although personality traits do become more pronounced.  In other words, we become more and more of what we already were.
  • Myth 2:  We grow most in the areas in which we are weakest.  The truth is that we grow the most in those areas in which we are already strong.
  • Myth 3:  My team needs me to put my strengths aside and do what the team needs.  The truth is that we need to volunteer our strengths and use them often. Then the team is more powerful.

So how can each of us start using our strengths every day rather than once a week?  Think of the three “A’s” of awareness, action and accountability.  One initial step  is to make a personal strength chart.  When participating in an activity, write down the feeling of doing this activity – does it make you feel strong or weak? Through this, it will become easier to start to discover the strengths that lie within you.

Strong (when doing an activity that strengthens me)Weak (when doing an activity that weakens me)
How I felt


The next step is to dog deeper and work with a Strength expert who can identify your Strengths and more importantly bring them alive so that become actions focused on your personal goals.

The result – acceleration of your performance and you will likely be a whole lot happier as you will spend more time doing activities that play to your Strengths.

Developing your strength

Once a person identifies his or her own personal strengths, it’s important to nourish and cultivate those, focusing on activities that will grow specific strengths.  For example, if a strength is public speaking, taking additional training courses and workshops will increase the strength.  Further, the enjoyment of the tasks actually can increase energy and vitality.  Feeling strong will make a person more passionate and the measurable growth is almost limitless.

Strengths in teams

The ability for teams to work in sync and rely on each other is crucial in most circumstances.  With an identification of personal strengths, each person can rely on the Strengths of others on the team.    This helps improve trust, communication and thus increases  collaboration, allowing performance rates to increase — all because strengths have been identified and maximized. Bottom line – People and teams excel where they are strong.

The ultimate lesson is that we have to find where you are strongest and focus our time doing more activities that play to our Strengths is we wish to be at our most effective and productive. The reasons only 17% of use our Strengths each day are many, including the belief in myths and a deep understanding of our Strengths is hard to do alone.

And that’s a lesson that works for all of us in both personal and business settings.

If you or your team are ready to get help to discover your Strengths and put them to work then we offer a free consultation consulting session.

Companies hire “Churchill” to help them understand how they can most effectively accelerate their performance and understand the potential of the people on their teams. They choose Churchill over other leadership development companies because all of our expert coaches have extensive corporate and business experience. This means we understand their needs and provide sustainable solutions that work.

To take advantage of this great opportunity contact us.

Jayne Jenkins CEO, Churchill Leadership Group

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